Are you a small business owner that keeps hearing people say you NEED to have social media accounts for your business? Well let me tell you, that is not going away anytime soon. Even though you keep hearing this, you may still not be convinced yet of WHY social media is so important for your business. I’m going to tell you about ten major reasons why social media is so essential. Hopefully, by the time you’ve read through this blog post, you will finally be convinced!

Social media is important for small businesses because:

1. Keeps Your Brand Relevant and Accessible to Your Customers
2. Increases Awareness of Your Business
3. Creates Conversation with Your Customers
4. Has the Power to Humanize Your Business
5. Permits You to Gain Insight on Your Customers
6. Allows You to Position Yourself as an Expert in Your Field
7. Has the Potential to Greatly Increase Your Website Traffic
8. Can Be Used for Targeted Paid Advertising
9. Assists in Generating Leads
10. Provides an Opportunity to Observe Industry Trends

Helps to Keep Your Brand Relevant and Accessible to Your Customers

By posting on social media, you are essentially given the opportunity to show up in front of your customers regularly with the information they will be interested in. Being consistent in posting valuable content will have your business continually top of mind for your customers. They can easily access your content and will be able to see your whole catalogue of beneficial information on your profile with the click of a button.

Increases Awareness of Your Business

Social Media is a place where people scroll for hours and constantly come upon new accounts and products they would have never encountered otherwise. Putting your business in this mix is sure to score you customers you would have never reached before! Features differ on each social media platform. Yet almost all platforms have some sort of discover page or suggested posts section that help push new accounts onto the screens of users. Making connections with other brands on social media can also help you to reach new audiences.

Creates Conversation with Your Customers

Having social media accounts also creates a new avenue that customers can communicate with you on. They can comment on products or services, give feedback, or ask questions. In return, you can respond quickly and timely to these comments and questions to show you care about what your customers think and how they feel. Other customers will be able to see these interactions and see that you care. It may also answer the same questions they had and give them the confidence they needed to finally make the purchase.

Has the Power to Humanize Your Business

People are looking to make connections to your brand that resonate with them and evoke positive emotions towards your business.  They want to be convinced on why their hard-earned money should be spent on your product or service. A great way of doing this is by showing who you are and what your story is. Sharing unique photos, anecdotes or videos that showcase the essence of you and why you do things a certain way opens you up to your potential customers. This can be a big push towards them feeling confident and happy in purchasing from you. They now have a personal connection to you and your business.

Permits You to Gain Insight on Your Customers

Many social media apps have built-in analytic tools that collect information on your followers. This provides insight into who is liking your content. Which in turn helps you narrow down and focus on what is working well and will best serve this target market. By taking note of who your customers are, it gives you very valuable information that you can use to your advantage! Not to mention, it’s free.

Allows You to Position Yourself as an Expert in Your Field

By using social media to demonstrate how knowledgeable you are in your field, it gives people confidence that they can trust you and your product or service. There is so much information being circulated on the internet these days. It is important to establish that you are not only a source of information, but credible information! People will follow you for your useful information and will turn into loyal customers.

Has the Potential to Greatly Increase Your Website Traffic

Social Media is a great way to push your website content out to your customers. Say you posted a valuable and informative blog post to your website; you can promote said blog post to your audience via your social media channels for free! Promoting your content is a great way to let your followers know right when you post new content for them to benefit from. Once they are on your website it is likely that they will look at your other content or your products or services as well.

Can Be Used for Targeted Paid Advertising

Thus far, everything we have talked about has been totally free to use. However, if you are looking to further your reach faster than the organic route may take you, many social media apps have the option of using paid ads to promote your content. This is a relatively inexpensive choice that can be tailored to your target audience based on the analytics collected on the app. By using these analytics, you can target your ads to users who are likely to find your product or services of interest.

Assists in Generating Leads

Your social media profiles will be an excellent tool for potential customers to look through to gain information that can sway them to make a purchase from you. It takes many touchpoints for a potential customer to finally be convinced that this is the right decision for them to buy. Social media is a free option for you to offer another touchpoint for customers to observe and evaluate along their journey to buying. You can additionally help customers along by specifically making content on your social media channels for people at the different stages of the buyer’s journey.

Provides an Opportunity to Observe Industry Trends

By being present on social media, you will be able to observe what others in the industry are up to and how this may affect your business. Staying up to date on how to be relevant and valuable to your potential clients is essential. The digital landscape is always changing so it is important to keep an eye out for what is working well for others and what your customers are responding well to.

Whew! That was an amazing list of ten benefits you can achieve from using social media for your business. I hope you can now see that it is an extremely valuable step to take for marketing your business. What do you have to lose? It’s free! If you don’t have the time to do it yourself, that is totally understandable. Social media can feel like another thing you should be doing but don’t have the time for. I get it. The good news is that there are so many agencies and freelancers out there that have this as their expertise and will do an amazing job at keeping your content consistent and valuable.

If you are interested in any of the offerings that Daydreamer Digital has, please visit our Social Media packages here. After reading this whole blog, you better get started using social media as a tool for your business to use within your marketing strategy.

Which one of these 10 perks of social media did you not know about before? Share with us in the comments below any other benefits you have gotten using social media or are hoping to get!